Much has been made of the topic of Big Data in the last five years. Yet so few companies have dared to place the data at the center of their business strategy to address the new paradigm of the client relationship. Not even internet giants like Amazon, Google or Facebook, with the millions of real-time user data points they hold and suitable technology to analyze, interpret and monetize this data, have leapt on the band wagon of “programmatic advertising”.
Although it is evident that the "Data Revolution" has arrived, being a company that stores huge amounts of information is not the same as being a truly data-driven company - A company centered on data, where every decision is based on data and where any person in the company can access whatever data they need, whenever they need it.
This story is not much different in the financial services industry. On one hand, we have a real explosion of financial information, and on the other, we have huge amounts of client data that the banks put away in their DMP, or can extract from the internet using data scientist technology. In the end, the objective is not to accumulate more and more material, nor to have the most cutting-edge technology. The aim is to be organizationally and culturally prepared to jump and evolve towards a personalized client relations model, tailor-made and in real time. The banks are not prepared for this. They need a proper partner to help them handle all of that data, especially when responding to the key aspects concerning the survival of their business model, including:
If a model like Amazon has succeeded thanks to the proximity they offer each client through geolocalization, why can’t the bank of the future do the same?
By driving the internal forces of the bank that they want to develop.
By changing their 100% product-based philosophy to a 100% client-based focus.
By unifying data, which are now in multiple systems, into only one system.
Vortex Banking is a data-driven marketing solution for finance institutions that converts knowledge about end users into customer-focused predictions, by understanding and learning their behaviour.
Powered by our programmatic technology, we help banks improve their audience segmentation and improve their customers relationship with valuable and hiper-segmented messages, content, meaningful experiences, and ads in real time.
Vortex Banking compiles Big Data throughout more than 500 Web Financial Group online properties across Europe, and more than 200 editorial partnerships in different verticals including lifestyle content, SME companies content, sports, etc., all aimed at developing a better understanding of each end-users preferences and behaviors.
In order to increase conversion rate, Vortex Banking personalized customer experience end to end.